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How to start a successful business case with MSF


Client’s Requirement

MSF Offer the Solution

DesignOrder ConfirmedProduction processesSupply chain management

Benefit to Client

01The Challenge

Customer X is the No.1 online retailer with the most TRUSTFUL and INFLUENTIAL brand power in India. Their mission is to offer distinctive shopping experience to customers with operational excellence.

They wanted to reaffirm their position as market leader by delivering increased innovation, perceptions of modernity, and aspirational design, whilst offering loyal consumers and those discovering the brand for the first time.

Creating a range of cookware that was flexible for a broad range of uses and users, the new design needed to work with premium stainless steel, have the potential to be adaptable to multiple size and shape variants, suitable for TV home shopping channel, and balance both commercial and  requirements for mass production.

02The Solution

After analysing the client’s requirement, MSF offer the proposal.

Product Name:Premium stainless steel induction cookware 13pcs set.

Recommend Size:16*9.5cm Sauce Pan ; 16*9.5cm Casserole ; 18*10.5cm Casserole ; 24*9cm Casserole ; 24*13.5cm Casserole ; 24*6.5cm frypan with nonstick ; 18*8.5cm Multi-use Steamer.

Selling Point:Small + middle + big size of pot fit for all needs in family; Shiny, mirror-finished and sturdy-feeling pots and pans always fit every decoration; Gold handles and knobs give premium look on TV shots; Non-stick add the value of Long lasting  and Corrosion Resistance of Fry pan; 3 layer sandwich bottom for faster cooking; Break & heat resistant tempered glass lid with steam vent helps in faster cooking & retaining the favors.


Order Confirmed

Production Processes

Supply Chain Management

03Benefit to Client

Feedback from the client was overwhelmingly positive with a selling achievement of TOP 10 of annual best sellers in the home shopping channel in 2015, now the 13pcs stainless steel cookware  set  is still on sale in the market, selling quantity is 50000 sets per year.


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